When I first met Dr. Webster I was amazed by how she treated the whole body together as one unit, however, regardless of her knowledge, the problem was that her patient’s retention was terrible.
“I’m losing more patients than I would like which is causing me to spend more and more on expensive advertising,“ She said.
During a brief consultation, we were able to quickly determine the core benefits her wholistic treatments provide patients. Armed with these main benefits we created a series of emails that provided information patients could use themselves to get better.
These emails were packed with actionable information, tips on nutritional supplements, helpful stretches, and things that her patients were concerned with.
The goal was to provide so much beneficial information in a short digestible formats that helped each patient with their health goals. She didn’t think of it as giving away information that was competing with her treatment.
If anything it endured her to her patients, made them feel special and created trust and reciprocity. After just a few weeks of engaging emails, her phone was ringing off the hook with questions about her emails, supplements, articles she shared, etc. What this did was allow her to engage her patients more.
These engagements ignited a process that helped get patients to come back in and sign up for continuation treatment protocols that boosted up her bottom line.